El Black Friday llega a EE.UU. entre incertidumbre económica y menor gasto de consumidores
El Black Friday llega este año a Estados Unidos marcado por la incertidumbre económica, una inflación persistente y aranceles aún vigentes que han llevado a los consumidores a reducir su gasto previsto en un 4 %, pese a que más de 180 millones de personas planean comprar durante el fin de semana
TL;DR
- Consumers in the US are expected to spend 4% less this Black Friday due to economic uncertainty, inflation, and tariffs.
- 82% of US consumers plan to shop during Black Friday and Cyber Monday, while 187 million people are estimated to shop over the extended weekend.
- 57% of consumers surveyed expect the economy to weaken in the next six months.
- Tariffs imposed by Donald Trump have disproportionately affected small businesses that rely on Chinese manufacturing.
- Companies are increasingly using 'shrinkflation' (reducing product size or quantity without changing price) to cope with economic pressures.
- The significance of Black Friday has diminished due to longer sales periods and the rise of Cyber Monday.
- Online shopping is becoming dominant, with Thanksgiving Day online sales increasing by 5.3% year-over-year.
- Younger consumers are increasingly turning to influencers and AI for product discovery and shopping inspiration.
- Generative AI is expected to be used by 33% of consumers this holiday season, more than double the previous year.