Con Black Friday y Bogotá Despierta, este viernes el comercio le ‘da la largada’ a la temporada navideña
Vestuario, calzado, juguetería, turismo y tecnología serán las categorías más movidas. Foto: iStock

TL;DR
- Black Friday marks the official start of the Christmas season in Bogotá on November 28th.
- Bogotá Despierta initiative extends shopping hours for year-end purchases.
- 15% to 25% of Christmas shopping is done during Black Friday.
- Eight out of ten establishments in Bogotá will participate with special offers.
- Discounts of over 60% are expected in sectors like clothing, footwear, toys, tourism, and technology.
- The event provides a significant boost to merchants' year-end sales.
- Physical stores remain the primary interest for shoppers, despite the rise of digital channels.
- The capital's commerce expects strong dynamism during the weekend.