Con Black Friday y Bogotá Despierta, este viernes el comercio le ‘da la largada’ a la temporada navideña

Vestuario, calzado, juguetería, turismo y tecnología serán las categorías más movidas. Foto: iStock

Con Black Friday y Bogotá Despierta, este viernes el comercio le ‘da la largada’ a la temporada navideña

TL;DR

  • Black Friday marks the official start of the Christmas season in Bogotá on November 28th.
  • Bogotá Despierta initiative extends shopping hours for year-end purchases.
  • 15% to 25% of Christmas shopping is done during Black Friday.
  • Eight out of ten establishments in Bogotá will participate with special offers.
  • Discounts of over 60% are expected in sectors like clothing, footwear, toys, tourism, and technology.
  • The event provides a significant boost to merchants' year-end sales.
  • Physical stores remain the primary interest for shoppers, despite the rise of digital channels.
  • The capital's commerce expects strong dynamism during the weekend.