Cuidado personal concentró el 38% y los productos capilares el 26% de las ventas de belleza en Colombia en 2025

diciembre 6, 2025

TL;DR

The Colombian beauty and personal care market is expected to close the year with US$351.72 million in sales.
Personal care and hygiene is the leading category, accounting for 38% of total sales, followed by haircare (26%) and makeup (20%).
Digital trends and growing self-care awareness are major growth drivers.
Consumers show a preference for national products, but Korean cosmetic trends are also influential.
In haircare, intensive masks and treatments are the best-selling products.
Mascara leads makeup sales, driven by visual content and tutorials.
Skincare focus is on repair and hydration, with serums being popular.
Consumer preferences vary by city: Bogotá favors advanced skincare, Medellín follows social media trends, and Cali prioritizes protective products.
E-commerce is a preferred channel, especially during promotional periods.
Sales peak in March-April (holidays) and August (return to routines), with November (Black Friday) and December (gift season) showing the highest transaction volumes.

Continuar leyendo el artículo original