OpenAI incorpora en ChatGPT una función que genera guías de compra personalizadas: así funciona

noviembre 26, 2025

TL;DR

ChatGPT's new "shopping research" tool creates personalized buying guides for Black Friday and holidays.
It analyzes online information, trusted sources, and user history to offer recommendations.
Users can refine searches by answering clarifying questions from ChatGPT.
The tool gathers data on prices, availability, reviews, and images from reliable retailers.
Results can be adjusted in real-time, and final guides include pros, cons, and retailer data.
The feature is available on mobile and web for all ChatGPT plans.
Future integration will allow purchases within ChatGPT via "Instant Checkout."
OpenAI states conversations are not shared with retailers, and results are based on public pages.
The tool uses a specialized GPT5-mini model trained for high-quality shopping research.
OpenAI advises users to verify details like prices and availability directly with sellers.

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