Río de Janeiro, más de moda que nunca: la ciudad recibió este año cerca de dos millones de turistas extranjeros

diciembre 29, 2025

TL;DR

Rio de Janeiro received a record-breaking 1.97 million foreign tourists between January and November.
Attractive prices, a vibrant cultural scene, and social media promotion are key drivers of the tourism increase.
Rua do Senado in the historic center was named the world's coolest street by Time Out magazine.
Despite high rates of violence in Brazil, many tourists report feeling safe in Rio.
Concerns exist among some residents about increased crowding, traffic, and street crime.
The city's tourism agency is leveraging social media, particularly TikTok, for promotion.

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