Black Friday sin fronteras: el auge del comprador colombiano global

TL;DR

Over 35% of digital shoppers in Colombia made at least one international purchase in the last year.
Colombian consumers are becoming more informed and demanding, seeking better prices, transparency, and faster shipping.
Local brands are responding by investing in advanced logistics, faster domestic shipping, flexible return policies, and proprietary marketplaces.
Colombian brands are also expanding their offerings to include international shipping and exclusive collections, competing on a global scale.
The Black Friday Colombia 2025 event is anticipated to highlight the strength and leadership of the local e-commerce sector.

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